Using Data and Technology Advancement to Drive the Future of Product Strategy

Innovating using data, technological advancements, and 3D visualization isn't easy—but in map-making, it's essential. You need a product strategy that makes navigation smarter, safer, and more intuitive. At TomTom, as vehicles become increasingly connected and automated, geolocation products need to do more than just show the way. They must interpret real-time data, enhance situational awareness, and deliver information in a way that both drivers and machines can understand.
 
In this session, we’ll explore the breakthroughs in TomTom’s strategy that is shaping the future of navigation and enhancing product development. We’ll dive into how the advancements in technology are transforming the way we interact with data and the importance of 3D visualization.
 
Key Takeaways:

• Why diverse teams and cross-functional collaboration are essential to driving innovation.
• The role of tech strategy in shaping next-gen solutions.
• Developing intuitive, user-centric map experiences.
• How to use advanced visualization to improve product offering  

This session is for...
tech professionals, product strategists, and data enthusiasts looking to understand how advancent in tecnologies can shape product strategy. Whether you're working with data, user experience, or automotive technology, you’ll gain insights to apply in your own work.