Challenging the Status Quo: How to Scale a Successful Software Company

Scaling a business globally, particularly in legacy industries, is a significant challenge. While opportunities are clear, many leaders struggle with the complexities of scaling commercially and often don’t know where to begin.

This presentation explores the hurdles and opportunities for revenue leaders and executives aiming to expand globally. Attendees will gain actionable insights from the #leanmachine playbook, including real-world lessons from a decade of scaling businesses across industries.

The session covers key elements such as building high-performing teams, understanding new markets, creating a brand from scratch, and fostering lasting relationships. It provides a step-by-step guide to help leaders navigate global expansion effectively.

The Why: You will get hands-on advice on the dos and don’ts of entering new markets based on real-world experiences of success and failure. Learn how to seize momentum while it’s there and how to avoid the most common pitfalls.

Key Takeaways:

• Forge a High-Performing Team Built on Trust: Create a lean machine team that thrives on mutual trust and shared goals to unlock the power of collaboration and efficiency.
• Master Your Market: Understand the competitive landscape, regulations, and unique needs of your end customers.
• Cultivate Unbreakable Bonds: nurture relationships and build strong partnerships that drive long-term growth, loyalty, and ultimately success.

This session is for... anyone set to embark on a global expansion journey, including founders, CEOs, senior executives, sales, PR, and marketing professionals etc