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With European Women in Technology launching again this November, we spoke to Rachana Bhide, the chair of last year's conference, about her highlights and experiences. 

For those of you who were lucky enough to attend European Women in Technology 2019 at the RAI in Amsterdam, you will know that it was hosted by the ever-charismatic and composed Rachana Bhide. 

Bhide is a tour de force in the media industry, with international expertise as a moderator, emcee, broadcaster and headline keynote. She has interviewed CEOs, global politicians, entrepreneurs and movement makers, in front of substantial live audiences. Bhide is also a 20-year leadership industry professional; ex-Bloomberg and ex-Accenture, both companies in which she enjoyed a tenured, fulfilling career in workplace psychology.

As we prepare to launch the new programme for European Women in Technology 2020, hear from the woman who was at the heart of it all last year, opening the event in front of 4,000 people, introducing the likes of the former Prime Minister of Denmark, Helle Thorning-Schmidt, and interviewing key tech industry figures.


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Why did you decide to get involved with the Women in Tech World Series?

My first experience with the Women in Tech World Series was when a colleague (a male ally) recommended me to speak at Women of Silicon Valley. As it turned out, the available slot was the opening keynote!

I had the incredible honour as first speaker to present The Corner of the Court Project, which is the platform I run for women and men to discuss the positive impact of men as allies. Because the project was developed using design thinking, it illustrated how design methods can generate new ways of thinking about diversity in tech, and why user empathy at all stages is critical.

A few months later, when the Women In Technology team asked me to chair the 2–day event in Amsterdam for European Women in Technology, I was absolutely thrilled! I committed again to bringing my background as a psychologist working in tech; and anchored my hosting around the concept of “herzlichkeit” (loosely translated from German as “warmth” or “heart-filled”).

The conference created many intentional spaces for connection, and countless speakers illustrated how the future of tech increasingly demands that we build human solutions for a modern, connected world.