At Axel Springer's Ideas Engineering, Anne leads efforts in transforming the company into a more digitally advanced media and tech enterprise. With a background in financial investments, she discovered her true calling in product management, motivated by the desire to create rather than acquire. Now, as Director of Product & Engineering, Anne is keen on fostering innovation and growth. Her goal is straightforward: to help her teams shape the future through proactive engagement, rather than simply reacting to changes. Anne's work involves delving into the possibilities of immersive media and generative AI. Adopting a practical, entrepreneurial approach, she and her team focus on developing products that make the most of these technologies.