Sherifa joined Aruba from HPE in November 2019 as the Channel Sales Director for the EMEA Region and has now been promoted from her role as VP EMEA Channel Sales to GM & VP EMEA. In this position she leads the overall HPE Aruba Networking organization and is responsible for driving the business across Europe, Middle East and Africa.

Sherifa brings a wealth of sales, channel, marketing, and category experience having previously held numerous senior leadership positions in the MEMA and CEEMA regions, including one year as interim HPE Managing Director in South Africa.

Born in the UK , Sherifa has lived in Dubai for the past 27 years where her career has taken her from strength to strength within the IT industry.  She holds a Bachelor of Science degree in Engineering and Communications from Ain Shams University, Egypt and is married with two children.

Fun Fact: Sherifa loves to drive a motorbike.