Yi He leads business, marketing and branding strategy at Binance. Yi led the business strategy of Binance’s growth from zero to one of the world’s largest crypto exchanges and pivoted the company to a global blockchain ecosystem from a China-based crypto trading platform. Before co-founding Binance, Yi served as Vice President at Yixia Technology, the leading mobile video tech company behind popular mobile apps like Miaopai, Xiaokaxiu and Yizhibo, where she led branding strategy and marketing operations and was a fundamental part of the fundraising strategy that drove the firm’s valuation to USD$3+ billion. Yi was also co-founder of the digital asset exchange, OKCoin between 2014 and 2015. Under her leadership at OKCoin, the company’s market share in China increased 60 percent during a bear market and became the dominant digital asset exchange in Asia. Earlier in her career, Yi was the host of a travel show for a major Asian television network. Yi is recognized as one of the most influential entrepreneurs in the Chinese blockchain and Internet industry. She is passionate about providing transparency and empowering communities in the cryptocurrency industry and championing economic freedom through her personal experience of breaking socioeconomic barriers. Throughout her successful leadership in crypto companies, Yi helped to create a trend of hiring female executives in the male-dominant tech industry and gained the crypto market’s trust in women leaders.